As at October 13, 2012, the music video has been viewed over 470 million times on YouTube. “Gangnam Style” was recognized by Guinness World Records as the most “liked” video in YouTube history. It has been featured CNN International, The Wall Street Journal, the Financial Times, the Harvard Business Review, and the global politics magazine Foreign Policy and numerous talk shows before returning to Asia, including Hong Kong.

What belies the success of Gangnam Style

and how will you capitalize on it to market your brand?

Give us your views and the best answer wins a Free Ticket to HKIM Monthly Reading Seminar. Please email your comments to before November 9.


“Gangnam Style” itself is a Korean neologism that refers to a lifestyle associated with the Gangnam district of Seoul, where people are trendy, hip and exude a certain supposed “class”.  The term was listed in Time’s weekly vocabulary list as a manner associated with lavish lifestyles in Seoul’s Gangnam district.

Gangnam Style